Слабый CTR на заметном объеме
Показов уже много, но CTR низкий. Стоит проверить спрос, формулировки объявлений и соответствие ключей.
- impressions: 99114
- ctr: 1.06
Confidence: 0.80
Report result
Pilot Client 20260309144133
Profile: Balanced · generated: 2026-03-09T16:46:35.574176+00:00
Health score72stable
Confidence0.85
Primary goallead_generation
Quote3490.00 RUB
Score breakdown
Why the health score looks this way
No score breakdown available.
Owner summary
Report summary
Top priorities: n/a
Quick wins: n/a
Snapshot
What matters most now
Needs attention: no explicit points.
What is working: no explicit points.
Risks and uncertainty: no explicit points.
Continuity
Report continuity
No report continuity snapshot available.
KPIs
Current window
Impressions0
Clicks0
Cost0
Conversions0
CTRn/a
CPAn/a
Dynamics
Change highlights
No change highlights available.
Action plan
Priority actions
No grouped recommendation plan available.
Findings
weak_ctr_on_scale concentrated_budget
Focus areas
No focus areas were derived.
Persisted findings
Бюджет концентрируется в одной кампании
Одна кампания забирает большую часть расхода и требует отдельной проверки.
- entity_external_id: 92439996
- cost_share_pct: 79.82
Confidence: 0.85
Budget distribution
Top spend campaigns
No top-spend distribution available.
Waste queries
Search terms to review
No waste queries surfaced.
Recommendations
Workflow and approvals
high
Run targeted creative and audience A/B tests to lift CTR before scaling bids.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Recover account efficiency on top-spend segments.
Due in: 3 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
high
Reallocate a small portion of budget (e.g., 10–20%) to underexposed campaigns/channels to test diversification.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Recover account efficiency on top-spend segments.
Due in: 3 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
high
Implement bid caps or adjust bids on low-efficiency placements to control average CPC and preserve CPA.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Recover account efficiency on top-spend segments.
Due in: 3 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
medium
Первый приоритет — ревью кампании 92439996: проверить таргетинг, ставки, корректность конверсий и возможный фрод.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 7 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
medium
Ввести временный лимит бюджета для 92439996 и перенаправить тестовый процент (например 10–20%) на 43619327 и 43621932.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 7 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
medium
Настроить бюджетные алерты и регулярную проверку распределения затрат (еженедельно) для сокращения концентрации.
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 7 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
low
Attach numeric period_over_period deltas (absolute and relative) for relevant KPIs and segments
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.10
Approval flow is unavailable for this recommendation.
low
Include since_last_deltas with timestamps and sample sizes or counts
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.10
Approval flow is unavailable for this recommendation.
low
Validate ETL/data ingestion and schema conformity to prevent empty payloads
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.10
Approval flow is unavailable for this recommendation.
low
Implement alerting for missing/empty period comparison payloads and for sustained negative deltas
Status: open
Auto-apply: can_apply
Approval state: pending
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.10
low
Provide a search query report (last 30–90 days) including impressions, clicks, cost, conversions and match type
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Reduce waste spend and improve traffic quality.
Due in: 14 days
Confidence: 0.85
Approval flow is unavailable for this recommendation.
low
Identify highest-spend, non-converting queries and add them as negatives (use appropriate match types)
Status: open
Auto-apply: can_apply
Approval state: pending
Expected effect: Reduce waste spend and improve traffic quality.
Due in: 14 days
Confidence: 0.85
low
Set a recurring weekly/biweekly review process to harvest and apply negative keywords
Status: open
Auto-apply: can_apply
Approval state: pending
Expected effect: Reduce waste spend and improve traffic quality.
Due in: 14 days
Confidence: 0.85
low
Аудит объявлений и keywords по сегментам с 99,114 показами; паузить явно нерелевантные ключи
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.83
Approval flow is unavailable for this recommendation.
low
Запустить 2–3 варианта заголовков/CTA и измерить CTR; оставить победителей
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.83
Approval flow is unavailable for this recommendation.
low
Проверить ROI и качество лидов кампании 92439996 (79.82% расходов); временно лимитировать её бюджет и перераспределить часть средств на протестированные кампании
Status: open
Auto-apply: not_available
Approval state: not_available
Expected effect: Improve campaign efficiency.
Due in: 14 days
Confidence: 0.83
Approval flow is unavailable for this recommendation.
Mutation dry-run
Whitelist mutation plan
Plan status: planned · created: 2026-03-09T16:58:52.068293+00:00
Summary: {'planned_count': 0, 'blocked_count': 3, 'eligible_recommendations': 3}
add_negative_keyword
Scope: account_segments
Status: blocked
Change: Implement alerting for missing/empty period comparison payloads and for sustained negative deltas
add_negative_keyword
Scope: account_segments
Status: blocked
Change: Identify highest-spend, non-converting queries and add them as negatives (use appropriate match types)
add_negative_keyword
Scope: account_segments
Status: blocked
Change: Set a recurring weekly/biweekly review process to harvest and apply negative keywords
History